Amazon launches AI 'shopping helper' Rufus you can unlock with trick today – only true fans know name's 'secret meaning' | X13361W | 2024-02-04 15:08:01
The device, dubbed Rufus, can do things like answer product questions immediately within the search bar of Amazon's cellular app.
AMAZON has soft-launched its new AI-powered buying assistant chatbot.
The device, dubbed Rufus, can do things like answer product questions immediately within the search bar of Amazon's cellular app.
The AI bot, which contains a conversational tone, can even supply recommendations and comparisons.
Rufus turned obtainable on Thursday, February 1 to a "small subset of consumers," in response to a weblog submit by Amazon.
The generative AI-powered purchasing assistant was educated on Amazon's in depth product catalog, customer evaluations, and group Q&As.
It could additionally access info from across the online to reply customer questions on quite a lot of buying wants and products.
Rufus "lets clients discover gadgets in a very totally different means than they have been capable of on e-commerce web sites," Andy Jassy, the corporate's chief government, stated on a name with buyers.
"It's seamlessly built-in in the Amazon expertise that clients are used to and love to be able to take motion," he stated.
HOW CAN I ACCESS RUFUS?
When you're one of the chosen clients, you possibly can entry the AI chatbot by updating the Amazon Buying app.
Nevertheless, should you're not a member of this group, you'll get access in a number of weeks as the product steadily rolls out, Amazon stated.
Amazon didn't provide details on how many individuals are presently part of the device's beta release.
At present, the software is just being provided to Amazon's clients situated within the United States.
WHY IS THE AI BOT NAMED RUFUS?
The story behind the AI's identify, Rufus, is linked to Amazon's own historical past.
The corporate has allowed its staff to convey their canine to work because the early days.
And one of the first canines to go to the company's workplaces was a candy pup named Rufus.
THE RISE OF THE BOTS
Amazon is the newest of several corporations that have built-in an AI-powered chatbot onto their platforms.
Last spring, tech giants Microsoft and Google launched their respective chatbots for his or her serps.
In November 2022, OpenAI made headlines when it released its ChatGPT platform.
Most, if not all, of the aforementioned chatbots have been met with each acclaim and controversy.
Whereas AI chatbot know-how is clearly impressive, there have been many flaws with the platforms.
For example, specialists have observed bias, misinformation, and even sexism in some AI-powered chatbots.
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