Amazon confuses shoppers with new logo change: 'Panicked for a minute'

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo with a black arrow has seen a subtle change in the latest update for the app. The little square, symbolizing the tape that seals Amazon packages, has changed from its well-known light blue to stripes of dark and light green. 'Amazon's recent update to its app icon is an example of its ongoing strategy of refreshing its brand image,' Bryan Fowler, president of Intero Digital marketing agency's Amazon division.
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Amazon confuses shoppers with new logo change: 'Panicked for a minute'