People left shocked after woman reveals how to actually pronounce Shein

It's not unusual to get the odd surprise when opening a Shein order, but customers are shocked to find they may be mispronouncing the name of the Chinese brand itself. The brand is commonly pronounced 'sheen' by loyal customers, but a TikTok user claims the 'I' should be pronounced, making it: 'She-in'. 'Stop saying Sheen, it's pronounced She-In, short for SheInside,' TikTok user @kinlymac, exclaimed in a video. She then pulled up the 'proof' - showing a Google result detailing the origins of the online megastore.
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People left shocked after woman reveals how to actually pronounce Shein