Ben Affleck is joined by Jennifer Aniston, Matt LeBlanc and Jason Alexander in a new teaser for Dunkin's 2026 Super Bowl Commercial
NEED TO KNOW
"Hear me out. What's hot now? Cringe. I have monster cringe. Golden cringe," Affleck tells the group after showing them a VHS tape
"No one can see this," Aniston declares of the footage they've watched
Ben Affleckis joined by some friends in the latest teaser for Dunkin's 2026 Super Bowl commercial.
In the playful ad, which premiered during Sunday night's Grammy Awards, Affleck sits oppositeFriendsstarsJennifer AnistonandMatt LeBlancandSeinfeld'sJason Alexander, as he ejects a VHS tape labeled "Network Pilot '95 v3." (1995 was the yearFriendspremiered on NBC.)
"Well, reactions, thoughts, love, affection?" theGood Will Huntingstar asks the group.
When Aniston shakes her head no, Affleck proceeds to make his case for the footage on the tape.
"Hear me out. What's hot now? Cringe. I have monster cringe. Golden cringe," he insists.
Alexander quips, "I don't think he directedArgo," referring to Affleck's film, which won the Oscar for Best Picture in 2013.
Affleck then says he destroyed, burnt and disposed of all copies of the tape before admitting that's a lie.
"No one can see this," Aniston declares, to which Affleck replies, "It's only going to air once."
"Still holds up," LeBlanc says, prompting Aniston to cover her face with her hands.
Fans will find out more about the "cringe" comeback Affleck feels so strongly about when Dunkin's full Super Bowl spot premieres during the Big Game on Sunday, Feb. 8.
On Friday, PEOPLE had an exclusive first-look at a 60-second teaser, which saw Affleck facing two people with their backs to the camera.
"Jen, Matt, I got a pitch for you," he told the faceless pair, whose identities weren't revealed at the time.
"What's old is new, what's cringe is good, what's up is down," Affleck explained. "We're sitting on a gold mine."
This is the fourth year the doughnut brand will air a commercial during the Super Bowl.
The Boston native also starred in the 2023, 2024 and 2025 Big Game spots (along with other commercials throughout the years), joined by loved ones and fellow Massachusetts icons
Past years' collaborators have includedMatt Damon,Jennifer Lopez,Tom Brady,Jeremy Strong,Casey Affleckand other stars.
In 2024 and 2025, Affleck was in a coffee-themed boy band called DunKings.
Last year's ad featured the musical group competing in a battle of the bands.
Strong, Casey,Bill Belichick,Jordon Hudsonand New Kids on the Block'sDonnie Wahlbergwere all part of the Super Bowl LIX commercial.
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