Common words on job adverts that women think are intimidating and too masculine
Job adverts which use the words 'ambition' and 'drive' may deter women from applying. Stereotypically masculine job descriptions can leave women feeling 'intimidated' and worried about facing a 'boys' club', a study has found. When researchers removed 'masculine' terms like entrepreneurial from an advert, they found the proportion of women applying increased by four per cent. Men who were not alpha male types were also more likely to go for the job.
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