Netflix beaten by rival for first time ever as new streaming package grabs viewers
Netflix has been dethroned as the US's top streamer on a key measure of customer loyalty. For the first time, a rival bundle is doing a better job of keeping subscribers. In July Disney and Warner Bros. Discovery launched a streaming bundle - offering Disney+, Hulu and Max - and it has now surpassed Netflix in retention. Some 80 percent of subscribers kept the bundle after three months, compared to 74 per cent for Netflix's in the same period, according to media analytics firm Antenna.
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