Woke Ben & Jerry's founders make stunning move as they feud with parent company Unilever about Trump
The founders of Ben & Jerry's ice-cream want to buy back their namesake brand from its owners Unilever, according to reports. Ben Cohen and Jerry Greenfield have begun initial discussions for a buyback deal, sources told Bloomberg. Bosses at the ice-cream company are in a stand-off with its parent company after Unilever reportedly banned them from criticizing President Trump and his policies. Many companies have rolled back diversity, equity and inclusion (DEI) policies or appeared to show deference toward Trump since he began his second White House term.
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