As a sworn member of the K-beauty fandom and a beauty journalist who tests skin care for a living, I can assure you that Korean vitamin C serums are, by far, the one category that is yet to disappoint me. I reach for these brightening heroes whenever I'm after a serious glow and a more even-looking complexion (a.k.a. always). And unlike most traditional vitamin C serums that may irritate my sensitive skin, I find that Korean formulas are way more gentle on the skin while being equally as (if not more) effective.
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