Jaguar boss hits out at 'vile hatred and intolerance' after car fans turned on firm's widely-ridiculed woke rebrand
The boss of Jaguar has defended the legendary British car marque's dramatic rebrand this week after critics called a new advert 'woke' and pointed out that it doesn't feature any cars. Rawdon Glover, managing director of the Indian-owned firm, also hit out at the 'vile hatred and intolerance' directed at the eccentric-looking models who appeared in the video released on November 18. In a new interview, he denied the rebrand exercise - which has ditched the iconic 'growler' logo of a big cat and replaced the imposing, all-caps typeface with one that appears to read 'JaGuar' - was meant to be a 'woke' statement.
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