McDonald's shells out eye-watering sum to lure back customers after E. coli scandal
McDonald's plans to shell out $100 million to lure back its customers after its multi-state E. coli outbreak. The outbreak - which the CDC has linked to the slivered onions on the Quarter Pounders - has spanned across 14 states so far, leaving 34 people hospitalized, one man dead and 104 people sick. Now, the fast-food giant is investing the large sum to 'accelerate recovery and support the most heavily impacted franchisees', the company told CBS News on Saturday.
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