As a beauty editor who tests K-beauty launches for a living, I've noticed a surge of Korean serums. If you haven't incorporated one into your K-beauty routine yet, this is your sign. From smoothing, to plumping, to delivering that signature glass-skin glow, these formulas do it all with some of the most effective ingredients—like PDRN, glutathione, and ginseng peptides. "They stand out for their lightweight textures and ability to deliver targeted results without irritation," says Charlotte Cho, a licensed esthetician based in New York City and cofounder of Then I Met You and Soko Glam.
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