Keratin is one of those buzzwords that's been stamped on shampoo bottles for so long, it's easy to forget it actually means something. But the best keratin shampoos can be a lifesaver if your hair has been feeling especially strawlike lately—dry, brittle, frizzy, or all of the above. Unlike an in-salon Brazilian keratin treatment (which can leave your hair super shiny but costs a small fortune and several hours of your life), a keratin shampoo is more of a day-to-day support system.
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