SkittlesandElijah Woodare looking to go big with an ambitious live commercial forSuper Bowl LX.
Mars, Incorporated, the confectionery company that owns Skittles,announcedJan. 13 that its Super Bowl LX commercial will look a bit different this year, as it will feature a selected GoPuff customer during a live advertisement. Through Jan. 21, customers of GoPuff, a delivery service, can enter to win a live Skittle commercial performed at their front door by Wood during the Super Bowl on Feb. 8.
Single-family homeowners, with a front lawn large enough for a film crew, can enter to win the unique experience atdelivertherainbow.com.
Interested in learning more? Here's what we know about theSuper Bowl commercialsweepstakes.
Super Bowl VII (Dolphins 14, Washington 7): Miami Dolphins defensive tackle Manny Fernandez (75) tackles Washington running back Larry Brown (43) in Super Bowl VII at the Los Angeles Memorial Coliseum. The Dolphins completed a 17-0 undefeated season with the win." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XVII (Washington 27, Dolphins 17): Washington running back John Riggins (44) breaks loose from Miami Dolphins defensive back Don McNeal (28) on a 43-yard touchdown run during Super Bowl XVII at the Rose Bowl." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XVIII (Raiders 38, Washington 9): Los Angeles Raiders running back Marcus Allen (32) carries the ball against Washington safety Mark Murphy (29) during Super Bowl XVIII at Tampa Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XXII (Washington 42, Broncos 10): Washington quarterback Doug Williams (17) looks to throw against the Denver Broncos during Super Bowl XXII at Jack Murphy Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XXIV (49ers 55, Broncos 10) : San Francisco 49ers running back Roger Craig (33) celebrates with teammates against the Denver Broncos at the Superdome. The 55 points scored by the 49ers remains a Super Bowl record." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl XXVI (Washington 37, Bills 24): Washington cornerback Alvoid Mays (20) hits Buffalo Bills quarterback Jim Kelly (12), causing him to fumble during Super Bowl XXVI at the Metrodome." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 51 (Patriots 34, Falcons 28 - OT): New England Patriots wide receiver Julian Edelman hauls in a catch off a deflected pass that would help New England mount the largest comeback in Super Bowl history. The game also featured the first ever overtime in a Super Bowl." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 53 (Patriots 13, Rams 3): Patriots cornerback Stephon Gilmore makes a pivotal interception in the fourth quarter at Mercedes-Benz Stadium. With the win, the Patriots tied the Steelers for most Super Bowl victories (six)." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 55 (Buccaneers 31, Chiefs 9): Buccaneers tight end Rob Gronkowski spikes the football after catching a touchdown pass during the second quarter at Raymond James Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 56 (Rams 23, Bengals 20): Los Angeles Rams wide receiver Cooper Kupp catches the game-winning touchdown pass as Cincinnati Bengals cornerback Eli Apple defends at SoFi Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 57 (Chiefs 38, Eagles 35): The Chiefs' Kadarius Toney (19) is tackled by the Philadelphia Eagles' Nakobe Dean (17) and Arryn Siposs (8) after a Super Bowl-record 65-yard punt return at State Farm Stadium." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Super Bowl 58 (Chiefs 25, 49ers 22, OT): Kansas City Chiefs wide receiver Mecole Hardman Jr. (12) celebrates with quarterback Patrick Mahomes (15) after the game-winning touchdown in overtime against the San Francisco 49ers." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
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What does the Skittles Super Bowl commercial contest include?
The winner of the contest receives a live commercial performed by Wood (or another performer, if necessary) on Feb. 8, 2026, the day of Super Bowl LX. The live performance will include a production crew, equipment and staging, in addition to branded decor and set elements, according to the official contest rules, available atdelivertherainbow.com/pages/contact.
How to enter the Skittles Super Bowl commercial contest
To enter, U.S. homeowners who are 18 and up may complete a submission form atdelivertherainbow.com. Entrants must submit their first and last name, email, address and why they should be selected for the commercial. The latter must be between 50 and 250 words and cannot be generated with AI, according to the contest rules.
Who is eligible for the Skittles Super Bowl commercial contest?
According to the official contest rules, entrants must meet the following criteria:
Legal resident of the United States
18 or up
Have a valid U.S. driver's license or government-issued photo ID
Have a current Gopuff account at the time of entry and winner selection
Own and currently reside in a single-family home or detached dwelling with a front yard large enough for outdoor staging of a live performance
Individuals who rent or lease, don't have access to a sizeable front yard, and/or are employees of GoPuff, Mars, Inc. and their respective affiliates are not eligible to enter. Immediate family members of employees of GoPuff, Mars, Inc. and their affiliates cannot enter either.
How will the Skittles Super Bowl commercial winner be chosen?
Entrants will be judged on a 100-point scale, theofficial content rulessays. Here's a look at the rubric:
Creativity and originality (0-40 points)
Skittle spirit (fun, color inspiration and brand alignment (0-30 points)
Storytelling and communication (0-30 points)
When will a winner be announced?
A potential winner will be notified on or around Jan. 21 via phone or email, thecontest rulesstate.
To claim the prize, the selected winner must undergo a successful background check, provide proof of home ownership, photos and/or videos of the home's exterior, allow virtual or in-person site inspections, and agree to production timing requirements, per the contest's rules.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her atgcross@usatoday.com.
This article originally appeared on USA TODAY:Skittles, Elijah Wood could film a live Super Bowl ad at your home
