America's biggest grocery chain investigated over Uber-style surge pricing

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America's biggest grocery chain investigated over Uber-style surge pricing

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Kroger, America's biggest supermarket chain, is being investigated over its use of electronic price labels on store shelves nationwide. US Senators Elizabeth Warren and Bob Casey announced they were looking into the practice to see if the chain was engaging in surge pricing. So-called 'dynamic pricing' is common in other industries, such as flights, hotels and car-sharing services like Uber. It sees customers paying more or less depending on demand.
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