Why Chiefs will struggle to claim 'three-peat' on licensed merchandise if they win Super Bowl LIX over Eagles
Even if the Kansas City Chiefs do win their third straight Super Bowl with a victory over the Philadelphia Eagles on February 9, the AFC Champions may still struggle to claim a 'three-peat,' 'three peat,' or even a '3-peat.' That's because NBA icon Pat Riley's company has spent nearly 40 years trademarking variations on the phrase despite the fact that he's never won three consecutive champions as a player, coach or executive.
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