'It's the end of an era' Google fans cry as major fashion brand discontinues gadget after nine years | TUEF027 | 2024-01-30 15:08:01
And the company behind them has issued an necessary update to present users about the way forward for their units.
A TOP brand has dealt a serious blow to Google fans after saying it's giving up on smartwatches.
And the company behind them has issued an necessary update to present users about the way forward for their units.
Google's Put on OS is the primary rival to the global leader, Apple Watch.
Fossil has been making smartwatches with Google's software program since 2015 and is likely one of the largest names to it.
But the American dressmaker has revealed it's giving up on techy devices and going back to basics, focusing on traditional watches as an alternative.
There has been rumours about Fossil's future within the smartwatch enterprise since its final product release was all the best way again in 2021 with the Gen 6.
Hypothesis grew additional when the corporate was noticeably missing from the world's largest tech present this yr where it often exhibits off its latest smartwatch units.
A Fossil boss stated the agency is quitting as a result of "the smartwatch landscape has advanced considerably over the past few years".
Users are usually not massively stunned by the information however stated it's the "end of an period".
"Put on OS won't still be round in the present day if not for Fossil," one individual wrote on X, previously often known as Twitter.
"They adamantly supported the platform, even when Google wasn't positive what to do with it. The top of an period for positive."
Another commented: "What a letdown."
A 3rd wrote: "As somebody who used to personal 2 Fossil smartwatches, they are going to be missed."
Evaluation by Jamie Harris, Senior Know-how and Science Reporter at The Solar
</div> Jeff Boyer, Fossil government vice President and chief operating officer, informed The Verge: "Because the smartwatch landscape has advanced significantly over the previous few years, we now have made the strategic choice to exit the smartwatch enterprise.
"Fossil Group is redirecting assets to help our core power and the core segments of our business that continue to offer robust progress opportunities for us: designing and distributing exciting conventional watches, jewelry, and leather-based goods underneath our personal in addition to licensed model names."
What does it mean for my Fossil smartwatch?
Anyone who at present owns a Fossil smartwatch may be concerned whether or not they'll nonetheless receive software updates after news of the corporate's product modifications.
Thankfully, it seems to be like you gained't be left in the dead of night.
In response to The Verge, Boyer stated Fossil will keep on offering present Put on OS units with updates "for the subsequent few years".
